About
Who we are. Why we exist. What drives us.
Why We Started This
We started this company because we got tired of watching AI projects fail—not because the technology wasn't ready, but because the implementation wasn't right.
Too many AI initiatives die in pilot purgatory. Beautiful demos that never reach production. Proof of concepts that prove nothing. Consulting decks that recommend things nobody will ever build.
We wanted to do something different: build AI systems that actually work, in production, at scale. And stay with the work until it's landed—not just delivered.
That's harder than it sounds. It requires technical depth. Business understanding. The discipline to keep things simple. The persistence to see it through.
That's what we do.
What Makes Us Different
We build, not just advise.
Strategy is important. Execution is everything. We write code. We ship systems. We stay until it works.
We stay until it lands.
Delivery isn't the finish line. Adoption is. We're accountable for outcomes, not just outputs.
We keep it simple.
Complexity is easy to create and expensive to maintain. We do the hard work of making things simple.
We tell the truth.
If something won't work, we'll say so. If we're not the right fit, we'll tell you. Credibility matters more than closing deals.
The Team
We're a small team of engineers, designers, and operators who've built AI systems at scale. We've seen what works and what doesn't. Now we help others avoid the mistakes.
Want to work with us?
We're always interested in hard problems and good people.